Ola and Zomato are using the strengths of their services to offer integrated experiences to their customers. A micro application will allow Ola Play users to order food using Zomato’s online ordering facility. Users looking for restaurants on Zomato can book an Ola Cab directly from the Zomato application. Zomato partner restaurants will set up dedicated cab booking zones. Ola APIs will be integrated into the Zomato application, and users can make payments on the Zomato website and application using Ola Pay.
Saurabh Mishra, Director of Alliances at Ola said, “At Ola, we are focused on building products and services that enrich customer experience on our platform. This partnership with Zomato brings increased convenience, seamless mobility and dining or ordering experience to the customers of both the platforms. From bringing in the ease of scrolling through the Zomato app while enjoying an Ola Play ride, to the convenience of booking an Ola ride and paying through Ola Money at various Zomato properties, this partnership is a win-win for users on both sides.”
Mukund Kulashekaran, Business Head of Online Ordering at Zomato said, “We are delighted to partner with Ola in enabling a seamless mobility experience for our customers as well as help them access Zomato during their rides on Ola Play
. Mobility is an essential part of the overall dining experience and Ola brings together the widest network and choice of vehicles across a 110 cities in India. Ola’s unique suite of offerings from Ola Money to Ola Play, align with the experience we desire for our customers. We are confident that this association will help both brands co-create exciting offerings for customers.”
The partnership will allow users of both services to get an integrated experience. It will no longer be necessary to switch applications to book a ride after identifying a promising restaurant. Apart from the content, and payments, both Ola and Zomato are working on offering a range of value added services to their customers.